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tommy and co.-第22部分
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popular in the halls。 Five men; when she had finished; begged her
to go on。 Miss Ramsbotham; speaking in a shrill falsetto;
explained it was the only tune she knew。 Four of them begged her
to play it again。 Miss Ramsbotham played it a second time with
involuntary variations。
The Lady Mary's carriage was announced by the imperturbable Willis。
The party; with the exception of the Lady Mary and the hostess;
suppressed with difficulty an inclination to burst into a cheer。
The Lady Mary thanked Mrs。 Loveredge for a most interesting
evening; and beckoned Tommy to accompany her。 With her
disappearance; a wild hilarity; uncanny in its suddenness; took
possession of the remaining guests。
A few days later; the Lady Mary's carriage again drew up before the
little house in Regent's Park。 Mrs。 Loveredge; fortunately; was at
home。 The carriage remained waiting for quite a long time。 Mrs。
Loveredge; after it was gone; locked herself in her own room。 The
under…housemaid reported to the kitchen that; passing the door; she
had detected sounds indicative of strong emotion。
Through what ordeal Joseph Loveredge passed was never known。 For a
few weeks the Autolycus Club missed him。 Then gradually; as aided
by Time they have a habit of doing; things righted themselves。
Joseph Loveredge received his old friends; his friends received
Joseph Loveredge。 Mrs。 Loveredge; as a hostess; came to have only
one failinga marked coldness of demeanour towards all people with
titles; whenever introduced to her。
STORY THE SIXTH: 〃The Babe〃 applies for Shares
People said of the new journal; Good Humourpeople of taste and
judgment; that it was the brightest; the cleverest; the most
literary penny weekly that ever had been offered to the public。
This made Peter Hope; editor and part…proprietor; very happy。
William Clodd; business manager; and also part…proprietor; it left
less elated。
〃Must be careful;〃 said William Clodd; 〃that we don't make it too
clever。 Happy medium; that's the ideal。〃
People saidpeople of taste and judgment; that Good Humour was
more worthy of support than all the other penny weeklies put
together。 People of taste and judgment even went so far; some of
them; as to buy it。 Peter Hope; looking forward; saw fame and
fortune coming to him。
William Clodd; looking round about him; said …
〃Doesn't it occur to you; Guv'nor; that we're getting this thing
just a trifle too high class?〃
〃What makes you think that?〃 demanded Peter Hope。
〃Our circulation; for one thing;〃 explained Clodd。 〃The returns
for last month〃
〃I'd rather you didn't mention them; if you don't mind;〃
interrupted Peter Hope; 〃somehow; hearing the actual figures always
depresses me。〃
〃Can't say I feel inspired by them myself;〃 admitted Clodd。
〃It will come;〃 said Peter Hope; 〃it will come in time。 We must
educate the public up to our level。〃
〃If there is one thing; so far as I have noticed;〃 said William
Clodd; 〃that the public are inclined to pay less for than another;
it is for being educated。〃
〃What are we to do?〃 asked Peter Hope。
〃What you want;〃 answered William Clodd; 〃is an office…boy。〃
〃How will our having an office…boy increase our circulation?〃
demanded Peter Hope。 〃Besides; it was agreed that we could do
without one for the first year。 Why suggest more expense?〃
〃I don't mean an ordinary office…boy;〃 explained Clodd。 〃I mean
the sort of boy that I rode with in the train going down to
Stratford yesterday。〃
〃What was there remarkable about him?〃
〃Nothing。 He was reading the current number of the Penny Novelist。
Over two hundred thousand people buy it。 He is one of them。 He
told me so。 When he had done with it; he drew from his pocket a
copy of the Halfpenny Jokerthey guarantee a circulation of
seventy thousand。 He sat and chuckled over it until we got to
Bow。〃
〃But〃
〃You wait a minute。 I'm coming to the explanation。 That boy
represents the reading public。 I talked to him。 The papers he
likes best are the papers that have the largest sales。 He never
made a single mistake。 The othersthose of them he had seenhe
dismissed as 'rot。' What he likes is what the great mass of the
journal…buying public likes。 Please himI took his name and
address; and he is willing to come to us for eight shillings a
weekand you please the people that buy。 Not the people that
glance through a paper when it is lying on the smoking…room table;
and tell you it is damned good; but the people that plank down
their penny。 That's the sort we want。〃
Peter Hope; able editor; with ideals; was shockedindignant。
William Clodd; business man; without ideals; talked figures。
〃There's the advertiser to be thought of;〃 persisted Clodd。 〃I
don't pretend to be a George Washington; but what's the use of
telling lies that sound like lies; even to one's self while one's
telling them? Give me a genuine sale of twenty thousand; and I'll
undertake; without committing myself; to convey an impression of
forty。 But when the actual figures are under eight thousandwell;
it hampers you; if you happen to have a conscience。
〃Give them every week a dozen columns of good; sound literature;〃
continued Clodd insinuatingly; 〃but wrap it up in twenty…four
columns of jam。 It's the only way they'll take it; and you will be
doing them goodeducating them without their knowing it。 All
powder and no jam! Well; they don't open their mouths; that's
all。〃
Clodd was a man who knew how to get his way。 Flippspelled
PhilipTweetel arrived in due course of time at 23; Crane Court;
ostensibly to take up the position of Good Humour's office…boy; in
reality; and without his being aware of it; to act as its literary
taster。 Stories in which Flipp became absorbed were accepted。
Peter groaned; but contented himself with correcting only their
grosser grammatical blunders; the experiment should be tried in all
good faith。 Humour at which Flipp laughed was printed。 Peter
tried to ease his conscience by increasing his subscription to the
fund for destitute compositors; but only partially succeeded。
Poetry that brought a tear to the eye of Flipp was given leaded
type。 People of taste and judgment said Good Humour had
disappointed them。 Its circulation; slowly but steadily;
increased。
〃See!〃 cried the delighted Clodd; 〃told you so!〃
〃It's sad to think〃 began Peter。
〃Always is;〃 interrupted Clodd cheerfully。 〃Moraldon't think too
much。〃
〃Tell you what we'll do;〃 added Clodd。 〃We'll make a fortune out
of this paper。 Then when we can afford to lose a little money;
we'll launch a paper that shall appeal only to the intellectual
portion of the public。 Meanwhile〃
A squat black bottle with a label attached; standing on the desk;
arrested Clodd's attention。
〃When did this come?〃 asked Clodd。
〃About an hour ago;〃 Peter told him。
〃Any order with it?〃
〃I think so。〃 Peter searched for and found a letter addressed to
〃William Clodd; Esq。; Advertising Manager; Good Humour。〃 Clodd
tore it open; hastily devoured it。
〃Not closed up yet; are you?〃
〃No; not till eight o'clock。〃
〃Good! I want you to write me a par。 Do it now; then you won't
forget it。 For the 'Walnuts and Wine' column。〃
Peter sat down; headed a sheet of paper: 'For W。 and W。 Col。'
〃What is it?〃 questioned Peter〃something to drink?〃
〃It's a sort of port;〃 explained Clodd; 〃that doesn't get into your
head。〃
〃You consider that an advantage?〃 queried Peter。
〃Of course。 You can drink more of it。〃
Peter continued to write: 'Possesses all the qualities of an old
vintage port; without those deleterious properties' 〃I haven't
tasted it; Clodd;〃 hinted Peter。
〃That's all rightI have。〃
〃And was it good?〃
〃Splendid stuff。 Say it's 'delicious and invigorating。' They'll
be sure to quote that。〃
Peter wrote on: 'Personally I have found it delicious and' Peter
left off writing。 〃I really think; Clodd; I ought to taste it。
You see; I am personally recommending it。〃
〃Finish that par。 Let me have it to take round to the printers。
Then put the bottle in your pocket。 Take it home and make a night
of it。〃
Clodd appeared to be in a mighty hurry。 Now; this made Peter only
the more suspicious。 The bottle was close to his hand。 Clodd
tried to intercept him; but was not quick enough。
〃You're not used to temperance drinks;〃 urged Clodd。 〃Your palate
is not accustomed to them。〃
〃I can tell whether it's 'delicious' or not; surely?〃 pleaded
Peter; who had pulled out the cork。
〃It's a quarter…page advertisement for thirteen weeks。 Put it down
and don't be a fool!〃 urged Clodd。
〃I'm going to put it down;〃 laughed Peter; who was fond of his
joke。 Peter poured out half a tumblerful; and dranksome of it。
〃Like it?〃 demanded Clodd; with a savage grin。
〃You are sureyou are sure it was the right bottle?〃 gasped Peter。
〃Bottle's all right;〃 Clodd assured him。 〃Try some more。 Judge it
fairly。〃
Peter ventured on another sip。 〃You don't think they would be
satisfied if I recommended it as a medicine?〃 insinuated Peter
〃something to have about the house in case of accidental
poisoning?〃
〃Better go round and suggest the idea to them yourself。 I've done
with it。〃 Clodd took up his hat。
〃I'm sorryI'm very sorry;〃 sighed Peter。 〃But I couldn't
conscientiously〃
Clodd put down his hat again with a bang。 〃Oh! confound that
conscience of yours! Don't it ever think of your creditors?
What's the use of my working out my lungs for you; when all you do
is to hamper me at every step?〃
〃Wouldn't it be better policy;〃 urged Peter; 〃to go for the better
class of advertiser; who doesn't ask you for this sort of thing?〃
〃Go for him!〃 snorted Clodd。 〃Do you think I don't go for him?
They are just sheep。 Get one; you get the lot。 Until you've got
the one; the others won't listen to you。〃
〃That's true;〃 mused Peter。 〃I spoke to Wilkinson; of Kingsley's;
myself。 He advised me to try and get Landor's。 He thought that if
I could get an advertisement out of Landor; he might persua
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